Embedded Files
Right Management
A Manpower Company
🎯 Challenge
I partnered with the Right Management Enrollment team to develop a flagship promotional video aimed at expanding user outreach. The goal was to create a high-energy visual narrative that would drive excitement for new users while reflecting the unique, personalized journey of the enrollment process.
Right Management.mp4🦄 Skills
Translation
Voice Over
Animation
Audio Editing
🛠 Tools
Vyond
Adobe Audition
Adobe Illustrator
💡 Process
End-to-End Creative Ownership: Managed the full production lifecycle, from refining the script and exploring design styles to engineering professional audio in Adobe Audition.
Technical Multimedia Design: Developed custom visual assets in Adobe Illustrator and executed high-fidelity animations in Vyond to ensure a polished, brand-aligned finish.
Global Strategy: Directed the localization and production of a French version to ensure the campaign resonated with an international audience.
🌟 Outcome
Boost in CTR: Significantly improved outreach effectiveness, driving a 70% increase in email click-through rates.
Web Integration: Produced a high-impact asset that earned a permanent featured placement on the corporate website.
International Expansion: Enabled the enrollment team to scale their efforts across global markets with localized content.
ASCE
American Society of Civil Engineers
🎯 Challenge
The ASCE sought to enhance its K-12 outreach program with a flagship featured element for their new website. After receiving the initial script and concept imagery, the goal was to take full creative direction to transform a static vision into a high-impact, professional video that champions the vital role of civil engineering and the importance of diversity in the field.
ASCE - Houston_FINAL.mp4View it on the ASCE site
🦄 Skills
Vendor Management
Graphic Design
Animation
Audio Editing
🛠 Tools
Vyond
Adobe Audition
Adobe Illustrator
💡 Process
Creative Direction: Assumed full ownership of the visual narrative, translating the script into a comprehensive creative strategy.
Information Architecture & Visual Design: Led the end-to-end production process, including the sourcing and hiring of diverse voice-over talent to ensure authentic representation.
Global Brand Alignment: Storyboarded every scene for maximum engagement and built the final video and custom animations within Vyond.
Cross-Functional Coordination: Designed the video flow to lead viewers toward specific educational pathways, ensuring the content acted as a bridge to deeper program engagement.
🌟 Outcome
Flagship Outreach Tool: Delivered a central educational resource that now serves as the cornerstone for the ASCE outreach program, inspiring the next generation of engineers.
Enhanced Representation: Successfully integrated diverse storytelling to promote inclusivity within the profession.
Digital Integration: Produced a high-quality featured element that seamlessly integrates into the ASCE's new web presence to drive user engagement.
ServiceNow Alert Tables
Technical Walkthrough
🎯 Challenge
The goal was to transform a dense, technical walkthrough of ServiceNow alert tables into a concise, high-quality tutorial. The focus was on "trimming the fat" to ensure the workflow remained engaging and easy for users to follow without getting lost in the complexity of the raw data tables.
SNOW_AlertTable.mp4🦄 Skills
Video Editing
Closed Captions
Voice Over
🛠 Tools
Camtasia
WellSaid
💡 Process
Narrative & Audio Engineering: Scripted a streamlined flow and utilized WellSaid to produce a professional voiceover, ensuring the narration remained clear and authoritative throughout.
Precision Screencasting: Captured high-resolution UI walkthroughs with a focus on clean cursor movement and optimized frame rates to ensure the interface remained crisp and readable.
Technical Post-Production: Executed the full edit in Camtasia, utilizing custom highlights, animations, and precision syncing to visually guide users through the technical ServiceNow interface.
🌟 Outcome
Enhanced Accessibility: Built comprehensive closed captions from scratch to meet professional standards and ensure the content is accessible to all learners.
Improved Clarity: Eliminated technical friction by using targeted visual cues to point out specific UI elements, making complex workflows digestible.
Polished User Experience: Delivered a seamless, professional-grade tutorial with perfect audio-visual synchronization and no "dead air" or navigational lag.
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